Band-Aid’s animated campaign, #TheTruthHeals for Japan, China and Australia.
Three 30” spots seek to educate and inform on common misunderstandings about cuts and open wounds.
Three 30” spots seek to educate and inform on common misunderstandings about cuts and open wounds.
Design & Animation Directors: Luca&Sinem
Creative Director: Karl Hammond
Producer: Sam Atkin, Lucy Evans
Sound and Music: Marian Mentrup
Agency: Zeno Group
Client: Band-Aid
Creative Director: Karl Hammond
Producer: Sam Atkin, Lucy Evans
Sound and Music: Marian Mentrup
Agency: Zeno Group
Client: Band-Aid
Production: Mummu
The film is entirely created in 3D animation and later rendered with a 2D look shader.
2D style frame
2D Character design
3D Character development
Final 3D Characters with a 2D look
